Gen Z: The first steps to better financial habits
Gen Z: The first steps to better financial habits
25 Apr 2022
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Description
Gen Z is the diverse, socially conscious, side-hustle generation best known for being digital natives. How will they change the future of finance? In this episode of our "Gen Z" series, behavioural finance expert Jurgen Vandenbroucke says we are all born natural savers, but fintech can help the younger generation in their first steps towards new investment habits and greater levels of financial wellness.
Table Of Contents
Is Financial literacy a problem?
Perhaps financial literacy is not such a big problem. With applications like micro-investing, young individuals could gain a better sense of financial wellness early and gain more control over their finances.
Fintechs' role
Fintechs could add insights from behavioural finance that could contribute to the investment performance by triggering the desired behaviours.
Moving digitisation beyond automation could help Gen Z to take the hard first step toward investing.
Social media's role
Gen Z sometimes values social media advocacy more than expert While it shouldn't be your only basis, it can certainly be an encouragement factor.
Curating for Gen Z
In a heavily regulated environment, it is quite challenging for banks to curate products for the new generation and engages with more new investors in a purely digital way.
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