Description

In today’s diverse dining market, successfully appealing to a range of generations is crucial. Robert Byrne, Senior Director of Consumer Research at Informa, explores the distinct dining habits of different generations, offering key insights for tailoring your approach to meet varied tastes and preferences.

Table Of Contents

Appealing to multi-generations
Byrne reveals the driver's for each generation and their in-person dining habits at restaurants.
Boomers
As baby boomers retire, their dining preferences lean toward indulgence and quality. Discover how this wealthy generation is reshaping the restaurant scene, prioritising tradition and value over trendy health options.
Gen X
Gen X is redefining dining as a social event, balancing family time with both parents and kids. Byrne explores how this "sandwich generation" seeks convenience and value.
Millenials
According to Bryne, millennials are blending family time with adult fun, reshaping dining expectations. Discover how this generation is seeking kid-friendly options, healthy menus, and exciting bar programs.
Gen Z
Learn with Byrne how Gen Z is reshaping dining with a focus on authentic experiences and ambience and despite financial pressures, seeks out restaurants that blend healthy and craveable options.
Attracting the right target customer
Learn how communicating your restaurant's specialties can make you the go-to choice for discerning diners.
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