Getting started with data science in marketing

Getting started with data science in marketing

04 Dec 2024
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Description

AI and data science are essential tools for marketers to stay competitive. Brianna Mersey, Director of Data at Media.Monks, discusses the integration of data science into the marketing analytics role, and explains how to get started.

Table Of Contents

Where to start
Mersey discusses how to get started with data science in marketing analytics.
Tools to use
Mersey details the best data science tools for a marketer.
The competitive edge of data science
Mersey highlights the competitive edge data science brings to these many marketing roles.
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