Shirin is the Founder and CEO of Next Step, an award-winning Behavioral Design Agency based in San Francisco. She's also a guest lecturer at Stanford University and NYU. Her work applying Behavioral Science in marketing and product is regularly featured on Forbes, INC and has helped both emerging and established brands like Bill.com, Credit Karma, and AAA increase demand for their products & services.

She has a degree in engineering from UC Berkeley, as well as accreditations in Behavioral Science and Positive Psychology from Duke.