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Expectation versus reality

Expectation versus reality

04 Nov 2021
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InspirationCulture
Mike HatrickMike HatrickGroup Director IP Strategy and Portfolio at Volvo Group

Mike is an experienced innovation manager with a vast background in product development, team leadership, cultural change and knowledge management. Currently, Mike is the Group Director of IP Strategy and Portfolio at Volvo Group where he brings together his own experiences as an engineer, innovator, and innovation enabler to help his colleagues to shape the future of transportation.

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Description

What is success and what is failure? Mike Hatrick, Group Director of IP Strategy and Portfolio at Volvo Group, explains his 10 step map to success from the beginning of an innovation programme to end in an excerpt from our recent video 'Why corporate innovation fails'.

Table Of Contents
Chapter 1: What is success and what is failure?
Launching a new innovation programme starts with high ambitions might turn into a "grief curve" and then to panic mode?
Chapter 2: Is this really the right route?
Mike Hatrick explains how he decided to ask whether this is really the right route after he saw lots of people "burn out". He presents a 10 step map to success including: curiosity, big ideas, incubation, shock, taking action, naivety, playfulness and fun, brave chiefs, greybeards and finally luck.
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