Insight functions changing within E-commerce
Insight functions changing within E-commerce
15 Nov 2021
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Description
There's a strong upward trend in e-commerce that continues its growth in 2021. We spoke with two consumer insight leaders who accept that e-commerce acceleration is here to stay and one of the main areas you should focus on now.
Table Of Contents
Introduction
Consumer Insight experts Terrae Schroeder and Anna Estlund share the changes they've made in their organizations and the impact it's had on e-commerce.
Chapter 1: Terrae Schroeder
One of the main shifts in thinking is that e-commerce is part of the entire retail landscape, rather than its own thing.
An organization that has previously based its plans, innovations, and marketing strategies on that idea, needs to start factoring in a two-sided activation: retail orders and e-commerce.
Chapter 2: Anna Estlund
E-commerce acceleration is here.
From an insights standpoint, Anna Estlund says e-commerce can give you such a great wealth of data in the path to purchase.
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