New skillsets for the next wave research & insights professional
New skillsets for the next wave research & insights professional
05 Nov 2021
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Description
There is a shift in skills and capabilities that organizations value. Professionals need to understand the new essentials to move forward in their career. Three data leaders Amelia Eddleman, Natasha Hillier, and Susan Sumida offer their views about required skills for new-wave professionals.
Table Of Contents
What skillsets should research and insight teams of the future be focusing on right now?
Susan Sumida
People who work on the operational aspects of research act more efficiently and create digestible outcomes for upper management
Sumida shares her view on why it's critical to have a good understanding of the technology and to use information intelligently.
Natasha Hillier
Agile ways of working can make a difference. Natasha explains why an agile framework is essential.
Waiting for months to measure consumer reaction is outdated. Organizations prefer using design thinking to put customers at the centre.
Amelia Eddleman
You need be aware of your stakeholder's and their objectives.
To be a valuable part of a team, insight and research professionals focus on how their outcomes better serve the customers or stakeholders.
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