Power Panel: Banking on growth: Deposit generation growth strategies & marketing tactics for financial institutions in the ongoing deposit wars. Why it is essential for financial institutions to understand the relationship connection to small businesses & lending to them to stay first in line for deposits
Power Panel: Banking on growth: Deposit generation growth strategies & marketing tactics for financial institutions in the ongoing deposit wars. Why it is essential for financial institutions to understand the relationship connection to small businesses & lending to them to stay first in line for deposits

Deposits are where the financial journey kicks off for consumers and banks alike. This is precisely what BaaS (Banking as a Service) offers to fintechs without a banking license but wish to provide a wallet-like experience to their users
There is a transformation happening in how banks are maintaining and growing deposits; how can they respond to and survive this change? Where are smart players adding value for existing and new customers to grow deposits? And how are they targeting new profitable niche customer segments?
How should banks approach marketing and advertising to attract deposits? The need for a laser focus on what customers want
How can banks compete in the digital space for deposits? Who is doing well here and why?
How can they partner with fintechs to grow deposits in a challenging regulatory environment?
How can banks maintain deposits when interest rates start to go down?