In today's ever-evolving digital landscape, consumers' expectations for seamless and personalized experiences pose a significant challenge for financial service brands striving to maintain relevance and visibility. Achieving success in this environment necessitates a profound understanding of audience interests and behaviors, along with the ability to reach them effectively. In this session, we will explore the strategic use of Amazon Ads to address these challenges. By tapping into Amazon's rich online and offline purchase data and streaming insights, brands can unlock new opportunities to connect with their target audience. Learn how to leverage Amazon's diverse properties, including Amazon.com, Prime Video, Freevee, Alexa, and Twitch, to effectively engage your audience at scale within the connected home environment.