With more than 20 years of professional research experience, Rich has spent the past decade focused on brand and customer strategy, menu optimization, demand planning, new product feasibility and pricing analytics. Rich leads Technomic’s restaurant advisory practice and innovation team, where his deep understanding of research best practices elevates every project Technomic delivers. Rich has been a featured speaker at numerous industry events including the Restaurant Leadership Conference, the National Restaurant Association Show, Restaurants Canada and numerous national franchisee conferences.