Ways to success: Fail fast and fail forward

Ways to success: Fail fast and fail forward

15 Feb 2022
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Anna EstlundAnna EstlundDirector of Insights at Pernod RicardChristian KurzChristian KurzSenior Vice President, Global Streaming Research & Insights at Paramount

Currently, as Senior Vice President of Global Streaming Research and Insights at Paramount Global, Mr. Kurz oversees all consumer research and insights for Paramount’s streaming services Paramount+ and Pluto TV worldwide. His responsibilities encompass strategic research, audience understanding with a focus on marketing, content, and product insights, consumer behavior analysis, and thought leadership in media and emerging technologies.

Since joining Paramount Global in January 2011 (formerly Viacom), he has pioneered several groundbreaking initiatives that span diverse demographics globally. Notable among these are projects like “Free, Easy, FAST,” about the consumer evolution in free streaming; "Did You Watch? The Power of Talking About TV," exploring the impact of TV conversations on people's lives; "TV Matters," investigating evolving audience technology preferences; as well as audience and generational focused initiatives like "Reflecting Me: Global Representation on Screen," examining how on-screen diversity shapes societal perceptions; “The Next Normal”, a longitudinal exploration of the generational attitudes around the world and their outlooks on life; and multiple kids, youth, and Gen X, Y and Z focused thought leadership projects (e.g. “Generations”, “Kids of the World”, “The World According to Kids”, “My Teen Life”, “Gen X Today”, “The Meaning of Home”).

In addition to his role at Paramount Global, Mr. Kurz contributes to the industry as a board member of egta, the international trade body of multiplatform TV and audio businesses. His prior experience includes roles with Discovery Communications, The Walt Disney Company, and Warner Bros.

Originally from Austria, Mr. Kurz holds degrees from the Vienna University of Economics and Business, Westminster University in London, and the Chartered Institute of Marketing. Before relocating to New York, he lectured part-time at the University of London’s Birkbeck College, sharing his expertise in business, marketing, and media.

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Description

Many experts receive career guidance throughout their professional lives. Some of it is excellent; others might not be so practical. But in some cases, it may be extremely helpful. Whether you get advice from a mentor or a colleague, it can help you to change how you approach your work and the path you choose. Anna Estlund and Christian Kurz share their valuable experiences.

Table Of Contents

Fail fast, fail often
It is possible to win through losing. Failure allows you to learn from your mistakes, and many leaders fail on their journey to the top. Kurz agrees and highlights the significance of being receptive to new information.
Understand business drivers
Estlund's professional advice is to focus not only on being a market research expert, but also on deeply understanding the business drivers by connecting different functions in the company.
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