Hannah has 20 years of experience in finance, sports media, pay TV, corporate ventures and business transformation. This includes 10 years at Sky and Sky Sports in finance, sports rights and sports ventures investing. Hannah worked in the US for three years for a family office fund and an OTT pay TV start-up. From 2020 - 2023 Hannah served as Chief of Staff at Formula E. In 2020, Hannah and Esmeralda Negron co-founded ata football, a streaming platform and community for women’s football fans. Hannah served as an advisor to the business. ata football was acquired by DAZN in 2023 with Hannah joining DAZN to lead the growth and commercialisation of their global women’s football portfolio. Hannah is a qualified accountant.

Nicola is a seasoned media and technology executive with over 20 years of experience in content monetization, commercial strategy, and operational leadership. She co-founded Viveda Consultancy, where she excels in guiding clients to effectively execute their strategies using OKRs (Objectives and Key Results). Nicola also specializes in crafting and implementing successful commercialisation strategies for content owners, rights holders, broadcasters and digital platforms.

Nicola was part of the launch team for ITV Player in the UK and spent 12 years at Google and YouTube, where she led the YouTube Ads Monetization Strategy for Sport & Music across EMEA. During her tenure, she spearheaded key growth initiatives, including a significant partnership between UEFA, DAZN, and YouTube for the UEFA Women's Champions League.

Kirsten is Director of Strategy, Growth and Transformation at The Sports Consultancy (TSC). She is TSC’s Head of Women’s Sport with a focus on supporting clients and conversations that drive greater understanding, strategy and commercial outcomes for women’s properties.

In her current role, Kirsten works with a wide range of clients in the UK and internationally helping them with projects to define their future direction, understand their audiences, build effective organisations, grow revenues, identify and value investment opportunities and forecast potential revenue growth.

Kirsten has worked in sport and major events for over 15 years. Having trained a lawyer with city firm Freshfields Bruckhaus Deringer, she moved into sport and major events via a secondment with the London Organising Committee of the Olympic and Paralympic Games. Since then, she has worked in the UK and New Zealand for the public sector, assessing major event opportunities for Government in Auckland, and PwC, advising clients including Sport New Zealand and the New Zealand Olympic Committee on broad management consulting projects. Recently, she is focused on growing TSC’s strategy business and helping her clients to succeed. She is also a non-executive Director for British Curling.

Mike advises clients on a wide range of corporate, financing and commercial matters in the sports and entertainment sectors. He has a particular focus on mergers and acquisitions, joint ventures, investment transactions and receivables financing. Mike also acts for clients in the sports industry on corporate governance issues and sponsorship arrangements.

Recent work highlights include advising: Blue Heaven Holdings on an agreement to sell its majority shareholding in Everton Football Club to The Friedkin Group; The FA on the transfer of its ownership and operation of the women’s professional game; Atairos on acquiring a minority stake in the holding vehicle of Aston Villa; Michele Kang on the creation of the world’s first women’s football multi-club ownership platform; Chelsea FC on its acquisition for £4.25 billion by the Boehly/Clearlake consortium; Elliott Advisors on the sale of AC Milan to Redbird Capital Partners; portfolio companies of Bruin Capital (Two Circles and TGI Sport) on their respective acquisitions of TRM Partners and ISG; and the Welsh Rugby Union on its Professional Rugby Agreement with the regional teams.

He also works with high-growth technology companies as part of the Northridge TRACK initiative and has particular experience acting for athlete investors participating in early-stage fundraising rounds.

Mike has completed the BASL/De Montfort Law School Diploma in Sports Law and Practice and is ranked as a “Next Generation Partner” in Legal 500 for Sport.

Nicki is an experienced investor, serial entrepreneur and competitive athlete.

She recently founded Sphera Partners, a growth equity investment firm focused on accelerating the growth of women’s sport, while delivering superior financial returns and positively impacting social equality. She was previously a founding partner at Apiary Capital, a leading UK lower mid-market investor, and prior to that she was a senior member of the investment team at Inflexion Private Equity. She began her career as a strategy consultant at Deloitte before moving into private equity with her initial role at NBGI Private Equity.

Nicki is an active angel investor and mentor. She also serves as a mentor on a UK government women in sports accelerator programme, and is a Board Member and Former Chair of the Senior Leaders Committee at Level 20. In her spare time, Nicki is a competitive endurance athlete, who enjoys running across deserts (Marathon des Sables) and cycling across continents (Race Across the West), Nicki is a member of team GB representing Great Britain at triathlon.

Nicki has a BSc (Hons) in Psychology and Physiology from Brasenose College, Oxford, and a Masters from Stanford Business School.