Nicola Moffat

Nicola is a seasoned media and technology executive with over 20 years of experience in content monetization, commercial strategy, and operational leadership. She co-founded Viveda Consultancy, where she excels in guiding clients to effectively execute their strategies using OKRs (Objectives and Key Results). Nicola also specializes in crafting and implementing successful commercialisation strategies for content owners, rights holders, broadcasters and digital platforms.

Nicola was part of the launch team for ITV Player in the UK and spent 12 years at Google and YouTube, where she led the YouTube Ads Monetization Strategy for Sport & Music across EMEA. During her tenure, she spearheaded key growth initiatives, including a significant partnership between UEFA, DAZN, and YouTube for the UEFA Women's Champions League.