Modern marketeers: The Guerrilla lawyer
Modern marketeers: The Guerrilla lawyer
16 Feb 2023
Description
As consumer habits change, a new field of 'Modern Marketeers' has emerged. These specialists focus on engaging their audiences in new or evolving mediums.
Ruth Carter, Author and Flash Mob Lawyer, spills the beans on legal pitfalls marketers should avoid when planning unconventional campaigns. They also dishes out some of her own strategic Guerrilla Marketing ideas.
Table Of Contents
Lawyer meets marketing
What's a lawyer got to do with Guerrilla Marketing? Carter discusses their own experience getting involved in the field.
Guerrilla Marketing Tactics
Carter defines Guerrilla Marketing and illustrates its application in campaigns worldwide through real-life examples.
How and when to use it
Guerrilla Marketing isn't for every business. Carter explores why it's crucial for companies to assess whether it aligns with their strategy before diving in and creating a spectacle.
Finding inspiration
Carter shares their favourite Guerrilla Marketing campaign and how other marketers can replicate its success.
Problems that could arise
Carter emphasizes the importance of companies using Guerrilla Marketing to carefully select the right lawyer. They highlight key areas that could trigger scandal or legal scrutiny.
Redefining marketing
Carter details how Guerrilla Marketing upends traditional marketing, making it a powerful way to connect with your customers and leave a lasting impact.
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