At his core Michael is a storyteller who helps brands identify WHO their audiences are, WHAT to say to them, HOW and WHERE to say it while defining success metrics and measuring the process. He has given 3 TEDx talks, co-founded and ran imagistic, a Digital Agency, for 14 years, won 2 Webbys, was the personal Assistant to Roseanne and Tom Arnold and trained monkeys to aid quadriplegics. Michael was a VP of Marketing for Guitar Center, created and ran the Agency Services division at Creative Circle and is now the SVP of Marketing and Sales at MEDL Mobile, a premiere software services company in Irvine, CA.