The future of branding: Connecting with people, not just markets
The future of branding: Connecting with people, not just markets
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Description
As traditional B2B and B2C concepts become outdated, understanding your customers on a personal level becomes crucial. Vicki Young, Founder and CEO of Nalla Design, shares the transformative power a 'business to people' (B2P) approach in your branding can have on your business.
Table Of Contents
Humanising your brand
Discover how tailoring your brand to connect with the person behind the message can can strengthen your business.
Shifting to a B2P approach
Learn how to begin the shift towards more authentic engagement with your audience.
Overcoming barriers to success
Explore the key challenges of adopting this approach and discover how others have transformed obstacles into success stories.
B2P integration
Young reveals how embracing three simple principles can distinguish your brand as you implement this approach.
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