Description

Marketers can't do much these days without martech tools, but what exactly do we mean by "martech," and how can marketers choose the right tools for their needs? Kathy McKnight, Chief Problem Solver and Lead Analyst at The Content Advisory, breaks down how these technologies help organise content, boost efficiency, and ensure the right content reaches the right audience.

Table Of Contents

Types of martech tools
Learn the Martech tools streamlining content, data, and workflows to make marketing smarter and more efficient.
Mapping tools and the content journey
McKnight explores how content creation evolves from ideation to analysis, powered by tools that streamline planning, creation, and distribution.
Selecting tools that work for you
Discover how Martech connects CMS, DAM, and social tools to simplify content creation, management, and distribution across channels.
Why martech matters
Discover how technology is revolutionising content management and enabling global reach—helping brands connect with audiences anywhere, anytime.
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