Cliff Rigano is the creative director and head of culture, content and experiential marketing, overseeing the development and execution of all content creation, cultural marketing and event marketing for Mast-Jägermeister US. Before joining Jägermeister, he was a marketing executive for Universal Motown and Republic Records working on campaigns for The Rolling Stones, Black Sabbath, Drake, Lil Wayne and many more. Prior to that, Rigano was a successful recording artist and live performer for over 15 years, selling more than 400,000 albums and performing in 20 countries worldwide.