Meet the expert...
Cliff Rigano
Director and head of culture, content and experiential marketing
Cliff Rigano is the creative director and head of culture, content and experiential marketing, overseeing the development and execution of all content creation, cultural marketing and event marketing for Mast-Jägermeister US. Before joining Jägermeister, he was a marketing executive for Universal Motown and Republic Records working on campaigns for The Rolling Stones, Black Sabbath, Drake, Lil Wayne and many more. Prior to that, Rigano was a successful recording artist and live performer for over 15 years, selling more than 400,000 albums and performing in 20 countries worldwide.