Description

In this episode of Event Masters,BizBash sits down with Cliff Rigano, the creative director and head of culture, content, and experiential marketing at Mast-Jägermeister US. Rigano shares his thought-provoking insights on how to grow in the industry regardless of past experience. He emphasises the importance of prioritising people over products in consumer-facing events to earn consumer respect, discusses the factors that contribute to a successful event, and much more.

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