Event Masters: Cliff Rigano of Mast-Jägermeister US on putting people at the heart of events
Event Masters: Cliff Rigano of Mast-Jägermeister US on putting people at the heart of events
Description
In this episode of Event Masters,BizBash sits down with Cliff Rigano, the creative director and head of culture, content, and experiential marketing at Mast-Jägermeister US. Rigano shares his thought-provoking insights on how to grow in the industry regardless of past experience. He emphasises the importance of prioritising people over products in consumer-facing events to earn consumer respect, discusses the factors that contribute to a successful event, and much more.
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