Name: How hero products can help you reach the conscious consumer
Uploaded: 2023-08-11T12:10:56.546Z
Duration: 416.12

Find your hero product_V3.mp4

Find your hero product.vtt

English

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Hi Streamly.

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My name is Sarah Simmons and
I am CEO at the conscious

{{00:00:04}}
innovator mentorship business.

{{00:00:07}}
I mentor business owners how to
transform and pivot their business for

{{00:00:12}}
the new era of conscious consumerism
where no one wants more stuff.

{{00:00:16}}
What they want is hero product offers and
they want meaning and they want impact.

{{00:00:35}}
What hero products are is really you.

{{00:00:40}}
As a business owner,
you are a hero product.

{{00:00:43}}
Your business is a hero product and
what you sell is a hero product.

{{00:00:48}}
Today we're in this crazy overwhelmed
digital world where there have never

{{00:00:55}}
been more startups before or more
companies before and what your dream

{{00:01:00}}
clients want from you more than
anything else is clarity and alignment.

{{00:01:06}}
On what you stand for as a hero product
offer out there in the market, what

{{00:01:10}}
your business stands for as a hero
product offer, and what you sell that

{{00:01:15}}
stands for a hero product offer too.

{{00:01:17}}
So this is a combination of really
combining your purpose with really

{{00:01:23}}
what you do that's unique in the world.

{{00:01:25}}
with what you sell that's meaningful.

{{00:01:30}}
The difference between any product out
there and a hero product is that your

{{00:01:35}}
hero products within your business,
within you, within what you sell, are

{{00:01:39}}
what you do that are unique, innovative.

{{00:01:43}}
and impactful.

{{00:01:44}}
We've lived in a society
that's been led by more.

{{00:01:48}}
Every business has just been right.

{{00:01:50}}
What do we need to do next?

{{00:01:51}}
What do we need to make more of?

{{00:01:53}}
But actually, your hero product
comes to the 20% of what you do

{{00:01:58}}
that drives 80% of your sales.

{{00:02:01}}
It's about going inward and really
looking and analysing your business

{{00:02:05}}
to find that 20% of what you do that's
unique,  innovative and impactful.

{{00:02:17}}
You're going to combine within
these five steps a combination

{{00:02:21}}
of using your intuition and then
backing that up with analysis.

{{00:02:26}}
The first part is looking at
your unique power as a business

{{00:02:30}}
owner and a business itself.

{{00:02:33}}
So that's where you're going to begin
the journey of looking at, you know,

{{00:02:37}}
What was your purpose when you began
this business and what is it within

{{00:02:41}}
the products and services software that
you sell that is your unique power?

{{00:02:46}}
That is what I mentioned earlier.

{{00:02:48}}
That is unique.

{{00:02:50}}
innovative and impactful so you can
use your intuition to start to really

{{00:02:56}}
look at what your unique power is.

{{00:02:58}}
The second step is analysis.

{{00:03:01}}
So then you're going to take your idea of
what you think your unique power is and go

{{00:03:06}}
deep and analyse it in a 360 degree way.

{{00:03:10}}
Analyse it from what your sales say.

{{00:03:13}}
Then analyse from what your
stakeholders say and analyse

{{00:03:16}}
from what your consumers say.

{{00:03:18}}
Then you will start to get this
beautiful alignment because when

{{00:03:21}}
you analyse what you do, it will
start to say, yes, actually this is

{{00:03:26}}
very connected to our unique power.

{{00:03:28}}
The third step is to build a brand
story and a statement about what

{{00:03:32}}
you do that is aligned from your
intuition backed up by the analysis.

{{00:03:37}}
So when I mentioned the
consultant previously, before

{{00:03:41}}
when she was just making.

{{00:03:43}}
You know, services, she called herself
a packaging solutions consultant now

{{00:03:49}}
from a sustainable point of view.

{{00:03:51}}
And when she analysed what was her
unique power, it was actually providing

{{00:03:55}}
planet positive packaging solutions.

{{00:03:58}}
So that became what I call
your unique power position.

{{00:04:01}}
It's something very, very simple
that you then build into a

{{00:04:05}}
brand story about what you do.

{{00:04:06}}
The fourth step is then to build out your
hero product services and actual offer.

{{00:04:13}}
And this means it must be aligned
to the previous three steps.

{{00:04:17}}
So what makes you unique and innovative
and impactful, and then what's backing

{{00:04:23}}
up your intuition with your analysis and
then backing up to your real brand story.

{{00:04:28}}
So you align all of that.

{{00:04:29}}
So it's really, really clear and
you don't bother with the fluff.

{{00:04:34}}
You cut out the rest of the 80%
and yes, you can make more sales

{{00:04:39}}
and more impact by doing that.

{{00:04:41}}
And then the fifth step is to
actually engage every single area

{{00:04:46}}
of your business in an aligned way.

{{00:04:49}}
So you want to have the same message
and product proposition everywhere

{{00:04:54}}
you go when you speak it to anyone,
when you, someone looks on your

{{00:04:58}}
website, when someone looks on your
LinkedIn,  when you speak anywhere,

{{00:05:03}}
you want to be saying and offering
the same aligned hero product offer.

{{00:05:14}}
By focusing on a small number of
hero products, there's absolutely

{{00:05:19}}
still room for you to innovate.

{{00:05:22}}
The idea of your innovation is to
focus first on your hero product offer

{{00:05:28}}
that's existing and then create new
innovation, trial and test it, and

{{00:05:33}}
then step by step introduce new things.

{{00:05:37}}
But what's really, really key
in innovation is to make sure.

{{00:05:41}}
that it makes sense to everybody that
you want to impact with your innovation.

{{00:05:47}}
Everything I'm talking about today
is about first going through this

{{00:05:51}}
process of streamlining what you
do and simplifying what you do.

{{00:05:55}}
And that absolutely applies
to your new innovations.

{{00:05:59}}
So then you can bring
new winning products.

{{00:06:02}}
And services out there to the marketplace
and make your innovation count.

{{00:06:07}}
You might be thinking, Hey, but Sarah,
you know, it's great what you're saying,

{{00:06:11}}
but doesn't the consumer want more?

{{00:06:13}}
And if I actually hone in and focus
in, am I actually going to be able

{{00:06:17}}
to build myself in the same way?

{{00:06:19}}
The answer is a hundred percent.

{{00:06:21}}
Yes.

{{00:06:21}}
You will be able to build your sales.

{{00:06:23}}
Not only that, but you'll be
able to engage the consumer.

{{00:06:26}}
The consumer has already become conscious
and that has really been speeded up by

{{00:06:30}}
COVID when consumers have looked around
their home and the services that they buy

{{00:06:36}}
and said, we've got enough, so you can
absolutely really build more sales and

{{00:06:42}}
more positive impact by honing in on what
you do, cutting out the waste and really

{{00:06:47}}
focusing in on your hero product offer.

My name is Sarah Simmons and
I am CEO at the conscious

I mentor business owners how to
transform and pivot their business for

the new era of conscious consumerism
where no one wants more stuff.

What they want is hero product offers and
they want meaning and they want impact.

As a business owner,
you are a hero product.

Your business is a hero product and
what you sell is a hero product.

Today we're in this crazy overwhelmed
digital world where there have never

been more startups before or more
companies before and what your dream

clients want from you more than
anything else is clarity and alignment.

On what you stand for as a hero product
offer out there in the market, what

your business stands for as a hero
product offer, and what you sell that

So this is a combination of really
combining your purpose with really

The difference between any product out
there and a hero product is that your

hero products within your business,
within you, within what you sell, are

We've lived in a society
that's been led by more.

But actually, your hero product
comes to the 20% of what you do

It's about going inward and really
looking and analysing your business

to find that 20% of what you do that's
unique,  innovative and impactful.

You're going to combine within
these five steps a combination

of using your intuition and then
backing that up with analysis.

The first part is looking at
your unique power as a business

So that's where you're going to begin
the journey of looking at, you know,

What was your purpose when you began
this business and what is it within

the products and services software that
you sell that is your unique power?

innovative and impactful so you can
use your intuition to start to really

So then you're going to take your idea of
what you think your unique power is and go

Then analyse from what your
stakeholders say and analyse

Then you will start to get this
beautiful alignment because when

you analyse what you do, it will
start to say, yes, actually this is

The third step is to build a brand
story and a statement about what

you do that is aligned from your
intuition backed up by the analysis.

So when I mentioned the
consultant previously, before

You know, services, she called herself
a packaging solutions consultant now

And when she analysed what was her
unique power, it was actually providing

So that became what I call
your unique power position.

It's something very, very simple
that you then build into a

The fourth step is then to build out your
hero product services and actual offer.

And this means it must be aligned
to the previous three steps.

So what makes you unique and innovative
and impactful, and then what's backing

up your intuition with your analysis and
then backing up to your real brand story.

So it's really, really clear and
you don't bother with the fluff.

You cut out the rest of the 80%
and yes, you can make more sales

And then the fifth step is to
actually engage every single area

So you want to have the same message
and product proposition everywhere

you go when you speak it to anyone,
when you, someone looks on your

website, when someone looks on your
LinkedIn,  when you speak anywhere,

you want to be saying and offering
the same aligned hero product offer.

By focusing on a small number of
hero products, there's absolutely

The idea of your innovation is to
focus first on your hero product offer

that's existing and then create new
innovation, trial and test it, and

But what's really, really key
in innovation is to make sure.

that it makes sense to everybody that
you want to impact with your innovation.

Everything I'm talking about today
is about first going through this

process of streamlining what you
do and simplifying what you do.

And that absolutely applies
to your new innovations.

So then you can bring
new winning products.

And services out there to the marketplace
and make your innovation count.

You might be thinking, Hey, but Sarah,
you know, it's great what you're saying,

And if I actually hone in and focus
in, am I actually going to be able

Not only that, but you'll be
able to engage the consumer.

The consumer has already become conscious
and that has really been speeded up by

COVID when consumers have looked around
their home and the services that they buy

and said, we've got enough, so you can
absolutely really build more sales and

more positive impact by honing in on what
you do, cutting out the waste and really

Explainer

Are you a small business lead looking to profitably align your operations with environmental values? And can you do more by focusing on less? Join Sara Simmonds, CEO of the Conscious Innovator Mentorship Business, as she reveals the power of hero products to have a positive impact and help you reach the conscious consumer. 

You will learn a five-step strategy to align your business with responsible buyers looking for meaningful, impactful products and services while transforming your business operations for a more sustainable future. 