Boost your SEO with purpose-driven link building

25 May 2022
Join Streamly for free to watch more
Progress: NaN%
Current Time 0:00
Duration Time 0:00

Boost your SEO with purpose-driven link building

25 May 2022
About the speaker
  • Dale Bertrand
    Dale Bertrand
    Content and SEO Strategist at Fire and Spark
    Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves at Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Key takeaways

Link building is the most powerful way to improve a company's SEO and rankings.

Brands that resonate with online customers dominate search engine results.

Rather than technical SEO, you should focus on link building and content for your brand.

It is more critical to pitch the purpose of your brand than your products or content.