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Boost your SEO with purpose-driven link building

Boost your SEO with purpose-driven link building

25 May 2022
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SEOTools
Dale BertrandDale Bertrandbriatbell@gmail.com at Fire&Spark

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

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Description

Search engine optimisation (SEO) is a vital marketing tool to increase the visibility of your company or brand. But many SEO practices are overly complex and out-of-date. As a link building expert with 15 years of experience, Dale Bertrand explains how to develop a winning SEO strategy by focussing on the purpose of your link building, rather than just the content.

Table Of Contents
Resonant brands
SEO and brand resonance can go together. In addition to resonating with your customers, according to Bertrand, link building and content are keys to a successful SEO strategy.
Why is purpose-driven link building critical?
In this chapter, Bertrand explains why your SEO should have a purpose and how it helps to go beyond the keyword targeted content.
Ways to build purpose-driven links
To have a deeper understanding, Bertrand dissects three ways of building a purpose-driven link.
Developing a purpose-driven SEO process
The next step is to explore a step-by-step guide on how to develop a purpose-driven SEO process.
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