You’re working hard to communicate with your audience. Emails, newsletters, social media, you name it. Strategy, data, and AI all play their part. That's a lot, and it’s easy to lose sight of the big picture.

You know, content that builds a connection with your audience. Do it right… earn trust. Do it wrong, and… click. Your audience leaves.

What you need is a north star. Something that puts you on the right path and holds you accountable.

What you need is a formula for success.

3x Emmy winner and Amazon #1 Bestselling author Tony Gnau has been telling corporate stories for 20+ years. He’s been a part of successful campaigns… and some clunkers. The key to the success stories? A simple formula you can apply to any type of content, especially video.

Watch Tony's session from Content Marketing World 2024 to find out how the formula has helped more than a few projects and even saved Tony’s life. Seriously. It save his life.