How can marketing prevent inclusivity becoming appropriation?

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How can marketing prevent inclusivity becoming appropriation?

About the speaker
  • Karen McFarlane
    Karen McFarlane
    CMO at LetterShop x Kaye Media Collective
    Karen McFarlane is a solutions-focused Senior Marketing Executive and Board Member with more than 25 years of success across the technology, artificial intelligence, professional services, ecommerce, education, and entertainment industries. Karen is the Founder and CMO of The Kaye Media Collective, a fractional marketing group of expert executives and creators solving problems for industrious high-growth companies. Through a strategic partnership, Karen also serves as Chief Marketing Officer of LetterShop, a boutique marketing and creative agency delivering 360 solutions to startups, nonprofits, and Fortune 1000 companies. Karen sits on several boards, including the Hudson Valley Credit Union, the fifth-largest credit union in New York State, GenderIDEAL, and the New York chapter of the American Marketing Association, where she served as President for two years and is now the Chair of DEI Innovation. During her tenure, AMA New York earned eight Chapter Excellence Awards. She also sits on the AMA’s Professional Chapters Council, serving over 70 chapters as the Chair of Diversity, Equity & Inclusion, leading over 60 volunteers, and will serve as President-Elect commencing July, 2023. Additionally, she sits on AMA’s Professional Skills Advisory Council. Past board/trustee board roles include the VR/AR Association, Jack and Jill of America – Mid Hudson Valley, and Rippowam Cisqua School in Bedford, NY. Karen was an Adjunct Lecturer at Baruch College’s Zicklin School of Business. Karen is a frequent speaker on inclusive marketing and was named most notable in marketing and PR by Crain’s Business. In her spare time, you can find Karen mentoring future leaders and advancing Corporate Americ

Key takeaways

While having diverse voices at the table is valuable, it's important to remember they are individuals and don't necessarily speak for an entire community.

There can be a tendency to discount views that feel unfamiliar as somehow wrong - it's important to understand your own cultural biases.

Inclusivity extends beyond considering who is included; it involves asking who is excluded and understanding the ways in which exclusion occurs.