Name: How AI-Powered tools are transforming video content creation
Uploaded: 2023-12-13T10:28:07.092Z
Duration: 352.62

CMeza_Interview_v7.mp4

CMeza_Interview_v7.vtt

English

{{00:00:00}}
Creating good content takes time.

{{00:00:02}}
Creating good content takes effort.

{{00:00:04}}
And now that everybody can create content.

{{00:00:07}}
It's going to require
more effort than ever.

{{00:00:19}}
AI is a revolution in video creation.

{{00:00:21}}
It's helping to compose and to
create content more efficiently,

{{00:00:25}}
and you can create more volume.

{{00:00:32}}
These tools are going to help you
keep up, really, more than anything.

{{00:00:36}}
They're not an advantage anymore.

{{00:00:38}}
Using these tools are not
going to give you an edge.

{{00:00:40}}
Because they're available to
everyone, we'll give people an edge.

{{00:00:43}}
Creating videos specifically
is having something unique to

{{00:00:46}}
say, and something interesting.

{{00:00:50}}
Can use it for research, ideation,
maybe get an outline of a script,

{{00:00:55}}
or get a script and then get
it to review it or to spin it.

{{00:00:59}}
In the planning side, or the planning
part, helping you create scripts, perhaps.

{{00:01:05}}
Or also summarizing the content in
the video and make it digestible.

{{00:01:10}}
Maybe transforming to copy,
helping you to clip it.

{{00:01:14}}
Now there are tools out there that
takes a piece of video and clip

{{00:01:17}}
it for you or extract insights.

{{00:01:19}}
Pre and post are the areas where
I see the most,  contribution is

{{00:01:22}}
the composition part of video.

{{00:01:24}}
Having unique perspectives,
unique takes on something that's

{{00:01:29}}
still very humanly involved.

{{00:01:31}}
So not changing as much
as the pre and post.

{{00:01:34}}
Areas of it can use a I to do
research or analyzing data.

{{00:01:42}}
You can take a big set of data and
analyze it very quickly using a I take

{{00:01:47}}
those insights and put into a video
or any other piece of content, but

{{00:01:50}}
planning, thinking about what to say
and what is going to be interesting

{{00:01:54}}
resonate with your audience that requires
a lot of effort in human Creativity.

{{00:02:00}}
These tools are gonna make it easier for
marketers to create better content because

{{00:02:04}}
now they're not gonna have to spend
hours and hours trying to analyze data.

{{00:02:07}}
They're not gonna have to spend
hours and hours doing research

{{00:02:10}}
or summarizing all these data.

{{00:02:12}}
They can use AI tools to make all
that part of the process faster so

{{00:02:15}}
that they can take that time and
put it back into a creative process.

{{00:02:18}}
AI has personalization capabilities,
and it will get better at it.

{{00:02:24}}
Brands can benefit from using AI to reach
more people and reach audiences where

{{00:02:30}}
they are and reach different personas
with more specific messaging, right?

{{00:02:36}}
Before you would create an asset and
expect it to reach a lot of people

{{00:02:40}}
and expect it to reach all your
audience and make different personas.

{{00:02:44}}
Now we want more, more personalized stuff.

{{00:02:46}}
And because AI,  cuts so much
info of the production process

{{00:02:50}}
and the research process and all
this stuff and analyzes data.

{{00:02:54}}
We'll give you insights about the
engagement of your audience and

{{00:02:58}}
also we'll help you segregate those
audiences to cater to reach the

{{00:03:02}}
audience, I think, more seamlessly.

{{00:03:09}}
We're going to figure out a way to
get synthetic actors look very human.

{{00:03:15}}
It is a little bit scary because
we're not going to be, are we

{{00:03:17}}
going to be able to differentiate?

{{00:03:19}}
It's also exciting because we're going
to be able to produce something that is

{{00:03:22}}
familiar, that people are not afraid of
and feels a little bit more authentic.

{{00:03:25}}
The trick is still going to
be in the messaging, right?

{{00:03:27}}
Can you get a synthetic actor?

{{00:03:29}}
This is what we call deep fakes, but are
you going to be able to get them to say

{{00:03:33}}
something interesting that really matters?

{{00:03:35}}
That's going to be the trick, but I
think we're going to see a lot more

{{00:03:38}}
of that and a lot more, the lines are
going to blur a lot between what's

{{00:03:43}}
human and what's not, and we're going
to have a hard time identifying.

{{00:03:47}}
Those things, avatars are going to become
a little bit, we're going to project some

{{00:03:51}}
flaws in there to make it look more human.

{{00:03:53}}
And that's going to be super interesting.

{{00:04:01}}
Humans, we're, we're lazy.

{{00:04:02}}
We want to put the minimum
effort in many things.

{{00:04:06}}
And the risk is that we're going
to let these tools unsupervised.

{{00:04:10}}
It's going to come out with bland
content or content that is not engaging.

{{00:04:14}}
And the thing is that these models on
the surface, they look really neat.

{{00:04:19}}
The copy reads very well, it's pretty
compelling, and they almost sound

{{00:04:23}}
smart, but when you look closer, and
if you're an expert in certain topic,

{{00:04:29}}
you realize that the content is not
really insightful, really bland, so the

{{00:04:32}}
rest of it is going to create a bunch
of just content that is just vanilla,

{{00:04:35}}
and that has nothing  interesting
and, or nothing insightful in it.

{{00:04:39}}
I'm pretty sure we're already seeing this.

{{00:04:42}}
We're inundated with a bunch of content.

{{00:04:44}}
There's going to be a lot of synthetic
content with very little effort in it.

{{00:04:47}}
It's going to become harder to
differentiate in this wave of, of, or

{{00:04:52}}
this tsunami of content that is coming.

{{00:04:59}}
You need to supervise these tools.

{{00:05:00}}
You cannot just let them run on their own.

{{00:05:02}}
And you also need to put your own input.

{{00:05:04}}
So spending enough time in the
pre planning process, designing

{{00:05:09}}
your content production process.

{{00:05:11}}
Whether it's video or any type of asset,
that's where I think marketers need

{{00:05:14}}
to spend enough time and have their
checks and balances to make sure that

{{00:05:19}}
these tools are not going unsupervised.

{{00:05:27}}
If you create a very robust style guide,
style brief, voice and tone, personas, and

{{00:05:34}}
you inject the genuine and authenticity.

{{00:05:38}}
Part throughout the process and
at the end, I think you can get

{{00:05:41}}
a great result, but you need to
stay on top of the, of the tools.

{{00:05:44}}
They're working for you.

{{00:05:46}}
You don't work for them.

And now that everybody can create content.

It's going to require
more effort than ever.

It's helping to compose and to
create content more efficiently,

These tools are going to help you
keep up, really, more than anything.

Using these tools are not
going to give you an edge.

Because they're available to
everyone, we'll give people an edge.

Creating videos specifically
is having something unique to

Can use it for research, ideation,
maybe get an outline of a script,

or get a script and then get
it to review it or to spin it.

In the planning side, or the planning
part, helping you create scripts, perhaps.

Or also summarizing the content in
the video and make it digestible.

Maybe transforming to copy,
helping you to clip it.

Now there are tools out there that
takes a piece of video and clip

Pre and post are the areas where
I see the most,  contribution is

Having unique perspectives,
unique takes on something that's

So not changing as much
as the pre and post.

Areas of it can use a I to do
research or analyzing data.

You can take a big set of data and
analyze it very quickly using a I take

those insights and put into a video
or any other piece of content, but

planning, thinking about what to say
and what is going to be interesting

resonate with your audience that requires
a lot of effort in human Creativity.

These tools are gonna make it easier for
marketers to create better content because

now they're not gonna have to spend
hours and hours trying to analyze data.

They're not gonna have to spend
hours and hours doing research

They can use AI tools to make all
that part of the process faster so

that they can take that time and
put it back into a creative process.

AI has personalization capabilities,
and it will get better at it.

Brands can benefit from using AI to reach
more people and reach audiences where

they are and reach different personas
with more specific messaging, right?

Before you would create an asset and
expect it to reach a lot of people

and expect it to reach all your
audience and make different personas.

Now we want more, more personalized stuff.

And because AI,  cuts so much
info of the production process

and the research process and all
this stuff and analyzes data.

We'll give you insights about the
engagement of your audience and

also we'll help you segregate those
audiences to cater to reach the

We're going to figure out a way to
get synthetic actors look very human.

It is a little bit scary because
we're not going to be, are we

It's also exciting because we're going
to be able to produce something that is

familiar, that people are not afraid of
and feels a little bit more authentic.

The trick is still going to
be in the messaging, right?

This is what we call deep fakes, but are
you going to be able to get them to say

something interesting that really matters?

That's going to be the trick, but I
think we're going to see a lot more

of that and a lot more, the lines are
going to blur a lot between what's

human and what's not, and we're going
to have a hard time identifying.

Those things, avatars are going to become
a little bit, we're going to project some

flaws in there to make it look more human.

And that's going to be super interesting.

We want to put the minimum
effort in many things.

And the risk is that we're going
to let these tools unsupervised.

It's going to come out with bland
content or content that is not engaging.

And the thing is that these models on
the surface, they look really neat.

The copy reads very well, it's pretty
compelling, and they almost sound

smart, but when you look closer, and
if you're an expert in certain topic,

you realize that the content is not
really insightful, really bland, so the

rest of it is going to create a bunch
of just content that is just vanilla,

and that has nothing  interesting
and, or nothing insightful in it.

I'm pretty sure we're already seeing this.

There's going to be a lot of synthetic
content with very little effort in it.

It's going to become harder to
differentiate in this wave of, of, or

You cannot just let them run on their own.

So spending enough time in the
pre planning process, designing

Whether it's video or any type of asset,
that's where I think marketers need

to spend enough time and have their
checks and balances to make sure that

If you create a very robust style guide,
style brief, voice and tone, personas, and

Part throughout the process and
at the end, I think you can get

a great result, but you need to
stay on top of the, of the tools.

Trend

AI has transformed video content creation, not only streamlining planning, production, and editing but also how we personalise and distribute content to our audiences. However, with advancing technology comes the need to ensure the human touch gets us to the finish line. 
Industry expert Carlos Meza, CEO at Crowd Content, talks us through the best AI tools for video creation and how to ensure originality in the process.

Content Creation

AI & ML

thumbnail_Carlos-Meza_507790_1694229615.jpg

xsmall_Carlos-Meza_507790_1694229615.jpg

Carlos-Meza_507790_1694229615.jpg

Carlos Meza

Discover insights from other experts

In a world where everyone can create content, Meza notes that quality content demands more effort than ever. Watch to find out which tools are transforming the entire video production process.

AI tools for video production 

Meza shares some of the measures that need to be in place to ensure authentic content creation remains. 