Who emerged victorious in our Mind vs Machine challenge?

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Who emerged victorious in our Mind vs Machine challenge?

About the speakers
  • Cathy McPhillips
    Cathy McPhillips
    Chief Growth Officer at Marketing Artificial Intelligence Institute
    Cathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute, overseeing product growth, marketing, sales and customer experience. Cathy was VP of Marketing at the Content Marketing Institute and their flagship event, Content Marketing World, for almost a decade. She owned her own strategic marketing consultancy focusing on nonprofit and service sector marketing and media, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program, and regularly guest lectures at area college and universities. Cathy was named a Folio: Top Women in Media, a MarTechExec 50 Women You Need to Know in Martech, and currently sits on Ohio University’s College of Business Marketing Advisory Board.
  • Mark Kats
    Mark Kats
    SVP at Manifest
    Mark is a strategic marketing leader with a proven track record of building and leading highly effective cross-functional teams, extensive experience in audience development and activation, and expertise in data driven, performance-based marketing. Mark’s 20-year career as a marketer spans B2B and B2C, agency and in-house, large enterprises and startups. Mark is an agency (and CMW) veteran and a passionate advocate for content being the driving force of modern marketing.
  • Jodi Harris
    Jodi Harris
    Director of Content Strategy at Content Marketing Institute
    Jodi Harris serves as the Director of Content Strategy at CMI, bringing a unique combination of strategic alchemy, process architecture, and creative exploration to her role. With over a decade of experience, Jodi has successfully developed and managed content initiatives for brand clients across diverse industries, including entertainment, consumer packaged goods (CPG), healthcare, technology, and biotech. Her expertise extends to working with agencies and media brands, making her a versatile and accomplished leader in the field.

Key takeaways

We can learn a lot from AI and its use in the challenge, whether for marketing or in daily life.

AI tools are already so varied, they even helped produce the Mind vs Machine video itself.

Crafting a precise prompt is vital when setting tasks for AI... and humans too!

AI will definitely feature in the future of marketing, but the value of the human mind is still just as crucial.