Cathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute, overseeing product growth, marketing, sales and customer experience. Cathy was VP of Marketing at the Content Marketing Institute and their flagship event, Content Marketing World, for almost a decade. She owned her own strategic marketing consultancy focusing on nonprofit and service sector marketing and media, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program, and regularly guest lectures at area college and universities. Cathy was named a Folio: Top Women in Media, a MarTechExec 50 Women You Need to Know in Martech, and currently sits on Ohio University’s College of Business Marketing Advisory Board.

Mark is a strategic marketing leader with a proven track record of building and leading highly effective cross-functional teams, extensive experience in audience development and activation, and expertise in data driven, performance-based marketing. Mark’s 20-year career as a marketer spans B2B and B2C, agency and in-house, large enterprises and startups. Mark is an agency (and CMW) veteran and a passionate advocate for content being the driving force of modern marketing.

Jodi Harris serves as the Director of Content Strategy at CMI, bringing a unique combination of strategic alchemy, process architecture, and creative exploration to her role. With over a decade of experience, Jodi has successfully developed and managed content initiatives for brand clients across diverse industries, including entertainment, consumer packaged goods (CPG), healthcare, technology, and biotech. Her expertise extends to working with agencies and media brands, making her a versatile and accomplished leader in the field.