'Think like a journalist': How to create epic interview-based content

29 Mar 2022
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'Think like a journalist': How to create epic interview-based content

29 Mar 2022
About the speaker
  • Bernie Borges
    Bernie Borges
    VP Global Content Marketing at iQor
    Bernie Borges is Vice President of Global Content Marketing at iQor. Bernie is a voice-over actor and the host of the award-winning Modern Marketing Engine podcast with over 290 episodes published. Bernie's career spans three decades with a unique background in B2B marketing roles as well as sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0, one of the earliest books published on social media marketing. He has been recognised by industry peers, including Top 50 Content Marketing Influencers 2020, Marketing Insider's 60 Best Marketing Speakers, and 50 Social Media Marketing Influencers. Bernie has previously taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.

Key takeaways

For a successful interview, it is crucial to have a prep call beforehand.

Keep in mind that it is possible to atomise several different types of content from a single interview.

A well-organised interview-based content strategy adds value to the brand equity of your company.

Think and act like a journalist for a well-executed interview.