'Think like a journalist': How to create epic interview-based content
'Think like a journalist': How to create epic interview-based content
29 Mar 2022
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Description
Interviews can be a great way of producing content. But Bernie Borges says interviewing is the crypto of content marketing - few people do it well, but those who do make huge gains. He delves into the details on how to craft epic interview-based content.
Table Of Contents
Interviewer versus interviewee
Finding the right person to interview is one of the keys to the success of your content. Borges looks at the potential methods of finding the right candidate and what traits will help you be a successful interviewer.
Stages of an interview
The most critical thing you can do for your content is to focus and prepare for your prep call. This step-by-step guide will help you explore what professional interviewers should do pre-interview and during the interview.
Producing the content
Your content marketing efforts can be optimised by atomising your content to cover more ground with less effort than making brand-new campaigns from scratch every time.
Creating value with your content
The more value you deliver to your customers and employees, the more you achieve in brand equity or employee retention and more. Borges explains the long-term values you can achieve with interview-based content.
How can you do this?
Do you like to create your own interview-based content? Discover how to do it in five simple steps.
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