'Think like a journalist': How to create epic interview-based content
29 Mar 2022
'Think like a journalist': How to create epic interview-based content
29 Mar 2022
About the speaker
- Bernie BorgesVP Global Content Marketing at iQorBernie Borges – Content Marketing Strategist | Speaker | Podcaster | Advisor Bernie Borges is Vice President, Global Content Marketing at iQor, a leading BPO. He's co-founder and Advisory Board member at Vengreso. Bernie is a voice-over professional and the host of the Midlife Fulfilled podcast. Bernie's career spans three decades in B2B marketing roles and sales roles in tech. He founded and grew the digital marketing agency Find and Convert, which after 15 years merged into Vengreso in 2017. Bernie speaks at marketing industry events and is the author of Marketing 2.0, one of the earliest books written on social media marketing strategy. He has been recognized by industry peers, including Demandbase's 25 Marketing Executives to Learn From in 2023, SEMRush's Top 100 Content Marketing Influencers in 2022, and Toprank's Top 25 Content Marketing Experts in 2021. Bernie taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program. https://www.linkedin.com/in/bernieborges/ https://instagram.com/bernieborges https://twitter.com/bernieborges https://linktr.ee/midlifefulfilled
Key takeaways
For a successful interview, it is crucial to have a prep call beforehand.
Keep in mind that it is possible to atomise several different types of content from a single interview.
A well-organised interview-based content strategy adds value to the brand equity of your company.
Think and act like a journalist for a well-executed interview.