Unleashing the TikTok generation's potential in the workplace
Unleashing the TikTok generation's potential in the workplace
23 Feb 2023
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Description
Defined by their creative, visually-driven, and highly engaging content on social media platforms, the TikTok generation is poised to bring a fresh perspective and new ways of working to the modern workplace. How do we make the most of what Gen Z can offer, and what can we offer them in return? Bruce Daisley, Author and former Twitter VP, reveals the new technological skills that the emerging talent will bring to the workplace and offers insights on how to tackle accompanying challenges.
Table Of Contents
Who are the TikTok generation?
Daisley examines the unique traits of the younger generation and the impact they have on the workplace. He explains why organisations must adapt to Gen Z's shifting expectations and altered views on work-life balance.
Fitting into traditional workplace models
The young generation is quick to adapt and improvise, yet Daisley stresses if you don't find ways to nurture their talent and development--you might lose out on attracting young talent.
Understanding Gen Z's priorities & motivations
Daisley draws comparison between the priorities of different generations and how the economic situation has made achieving them more challenging for the younger generation.
Identifying with the organisations goals
As younger generations push to identify more closely with the places they choose to work, Daisley says organisations will need to ensure they are articulating where they are positioned in the world if they hope to remain attractive places to work.
Providing benefits to the business
Faster moving than any other generation before them, the TikTok generation has much to offer. Learn what businesses stand to benefit from bringing young talent into the workforce.
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