Adopting Agile mindsets to build a new market research future
Adopting Agile mindsets to build a new market research future
21 Jan 2022
0:00
|
0:00
PREVIEW
Join Streamly to watch the full video
Description
Agile is one of the latest buzz terms in business likely here to stay for good. In our latest interview at The Market Research Event in Nashville, Doug Healy from PepsiCo explores Agile mindsets and how vital Agile has become to the Market Research industry in order to stay competitive in this ever-changing, uncertain world we live in.
Table Of Contents
Chapter 1: Agile transforming market research
Using Bruce Lee as a philosophical reference, Doug Healy discusses how Agile market research allows fast, quick methodologies but
Nothing is ever one thing.
Chapter 2: Adaptive market research tool Zappi
Healy discusses PepsiCo's partnership with Zappi, and the collaborative building-together methodology that makes tools like Zappi so beneficial to an organization. Stating that it's all about applying the method to you, rather than a boxed up approach.
Chapter 3: Best-practice in adopting an agile mindset and the use of MR to pivot and reinvent products and business models
An agile mindset doesn't forget where you came from. Healy talks us through a few key areas Market Researchers need to be mindful of when adopting an agile mindset, to ensure its successful use.
Doug also offers best-practice tips when discussing how important it is to maintain the objective when building out your agile market research studies.
Chapter 4: Going from disrupted to disruptor post-covid
Healy comments that companies are flying blind at the moment, as a direct effect of the uncertainty brought about because of the COVID-19 pandemic.
He argues multiple scenarios need to be prepared in order to be agile and act quickly, in order to change the narrative from disruptor to disrupted in 2022.
Chapter 5: The future workforce
The way we work today looks much different to the way it looked 18 months ago. The COVID-19 pandemic has transformed our lives and the importance and values we expect to see in the companies we work for.
Doug Healy explores the shifts companies are having to respond to in order to adapt and retain talent. Offering examples of creative ways his own organization and team are trying to create an engaging, flexible and evolving workforce.
Chapter 6: Embedding diversity in market research
Finding diverse market researchers can be challenging for those looking to recruit a more diverse workforce. Healy confronts some of the real truths and challenges companies face and urges active forward action to overcome the problem.
Chapter 7: Balancing combined behaviours
Healy predicts what he thinks will happen in Market Research as the world opens up again post-Covid.
0
Your cart