Longitudinal research trends
Longitudinal research trends
25 Feb 2022
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Description
Longitudinal studies might last weeks, months, or even years, but they can aid in the discovery of a complicated pattern of impacts. This time-intensive study would still be a hit in a fast-changing world. Amelia Strobel addresses whether or not longitudinal research is still a notable tool for market researchers.
Table Of Contents
Longitudinal tracking
For a long time, longitudinal study and tracking have been one of the most well-known themes in the market research industry. In addition to digitization, Strobel anticipates that this trend will keep its hype.
Implicit tracking
Longitudinal tracking is evolving in response to changing client needs and post-pandemic responses. Embedding more implicit tracking began to gain traction because it allows for a faster connection between the product and the customer.
Increased survey frequency
To track customers' experiences throughout the epidemic, worldwide longitudinal studies increased the frequency of their surveys significantly. Understanding the new trends, according to Strobel, gives leaders confidence in their ability to predict future customer behaviour in the event of a pandemic.
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