Adopting market research trends
Adopting market research trends
17 Dec 2021
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Description
It's hard to choose between which trends to follow and which ones to ignore. However, it's a crucial component of a market research team's planning. Erin Barber shares her insights about AI and market trends, as well as valuable advice about building a brand in the industry.
Table Of Contents
Introduction
Barber explains her role and her company's practices.
Is the growth of AI good or bad?
Reflecting on both sides of AI, Barber argues how AI may help companies operate better and faster while also emphasising the need for caution.
Adoption of trends
Using multiple technologies and keeping an eye on what's happening around you help spot emerging trends. However, as Barber suggests, you must test the trends you mention to determine which one is the most useful.
Building a brand
Barber shared helpful tips for establishing a successful market research brand. Instead of just trying to sell something, she suggested paying attention to the client relationships and focusing intensely on the knowledge.
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