Building insights from the ground up in the cannabis space
Building insights from the ground up in the cannabis space
06 Dec 2021
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Description
Building shopping insights is a complex task when data is prolific. With lacking data, the brand new cannabis space is even more challenging. We spoke with Karen Lee, Director of Shopper Insights at Canopy Growth, to figure out how she is working with retail partners to enhance the shopping experience across channels and improve mainstream perception of the Cannabis category.
Table Of Contents
Market research in the CBD and THC space
A new category to be fully understood is both exciting and challenging. Figure out here how Canopy Growth is generating insights to improve the shopping experience across their channels.
Customer experience tools
From joint efforts with vendors to new methodologies applied. Karen Lee gives us a brief overview of how she goes about finding new tools and partnerships to improve CX.
Challenges of post-pandemic
Major shifts bring significant changes. With the impossibility of doing in-store research, Karen has utilized methodologies that allowed shoppers to contribute by giving feedback.
From disrupted to disruptor in 2022
Whether via partnerships or new omnichannel methodologies, CX will witness major changes. Karen shares her thoughts on what will be mandatory—including skills teams need to develop to follow the shift.
Diversity & Inclusion
Activating communities, supporting local artists and entrepreneurs. See how Canopy Growth is addressing diversity and inclusion in its strategy.
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