ESPN Sports Storytelling
ESPN Sports Storytelling
20 Jan 2022
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Description
Renata Policicio, Vice President of International Fan and Media Intelligence at ESPN discusses how the company used qualitative and quantitative frameworks to define what impactful storytelling is within the sport industry.
Table Of Contents
What makes storytelling powerful?
ESPN wanted to discover the science behind the magic and method of sports storytelling.
The approach
The mission objective was to define the characteristics of impactful storytelling using qualitative and quantitative frameworks.
The five qualities of powerful sports stories
Policicio highlights the five top qualities of powerful sports stories based on their six-month study.
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