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How CDPs unlock smarter decisions

How CDPs unlock smarter decisions

23 Apr 2025
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PREVIEW
Data CollectionData-Driven InsightsData TransformationTechnology
Scott BreitenotherScott BreitenotherFounder and CEO at Brooklyn Data Co.

Scott Breitenother is an investor and advisor who specializes in building data-driven organizations. He is Founder and CEO of Brooklyn Data Co., a full-stack data and analytics consultancy, and Chief Data Officer of Velir, a leading digital experience agency. In a former life, Scott was a Management Consultant at L.E.K. Consulting (which is probably where he developed his love of frameworks and structure). He has a BS in Business Management from Babson College and a MSc in International Management from London School of Economics.

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Description

Customer Data Platforms (CDPs) are transforming how businesses manage and activate customer data. In trading card style, Scott Breitenother, Founder and CEO of Brooklyn Data Co., scores CDPs as a data tool - analysing their impact, ease of use, and future potential to see if they belong in your toolkit.

Table Of Contents
Growing importance
Breitenother discusses the rising demand for CDPs and the role they play in managing and activating customer data.
Use cases
Breitenother breaks down the different personas involved in using CDPs and their roles in streamlining data processes.
Advantages & Disadvantages
Breitenother highlights the pros and cons of using CDPs for businesses looking to adopt this tool.
Scoring CDPs
Breitenother shares his expert scores across four key categories: efficiency, adaptability, ease of use, and the ability to drive business success.
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