How to reach the visual generation
How to reach the visual generation
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PREVIEW
Description
Gen Z is at the helm of the digital landscape, innovating trends and redefining what it means to be engaging. Known for being the 'visual generation', it's more important than ever for brands to create visually engaging experiences that meet their needs. Lenox Powell, Content Director at Semrush, pinpoints how to best reach this visual generation and why authenticity is key to getting it right.
Table Of Contents
Making social more visual
As a digital first-generation, Gen Z thrives in a visual-friendly environment. Powell outlines how to make your brand's social media strategy more visually appealing.
Grab Gen Z's attention
With so much readily available content, it's important for brands to cut through the noise and deliver content to their target audience. Considering the pace Gen Z moves through social media, Powell advises the best way to grab their attention using video.
Leveraging TikTok to your brand's advantage
In the social media sphere, there isn't a one-size-fits-all approach to high-engagement content marketing. Powell reveals how 'test and learn' can be the best strategy.
Know your audience
Gen Z is deviating from filters and posed pictures and are becoming more vocal about wanting to be part of a brand's community. Powell urges brands to know who their audience is, what they care about, and where they are engaging online.
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