Name: How to reach the visual generation
Uploaded: 2022-12-02T14:06:42.793Z
Duration: 560.27
Description: Gen Z is at the helm of the digital landscape, innovating trends and redefining what it means to be engaging. Known for being the 'visual generation', it's more important than ever for brands to create visually engaging experiences that meet their needs. Lenox Powell, Content Director at Semrush, pinpoints how to best reach this visual generation and why authenticity is key to getting it right.

Visual Generation_Final.mp4

Visual Generation_Final.vtt

English

Marketing to the youth

Expert Insight

Gen Z is at the helm of the digital landscape, innovating trends and redefining what it means to be engaging. Known for being the 'visual generation', it's more important than ever for brands to create visually engaging experiences that meet their needs. 
Lenox Powell, Content Director at Semrush, pinpoints how to best reach this visual generation and why authenticity is key to getting it right. 

thumbnail_Lenox-Powell_495788_1660076274.png

xsmall_Lenox-Powell_495788_1660076274.png

Lenox-Powell_495788_1660076274.png

Lenox Powell

Content Director

As a digital first-generation, Gen Z thrives in a visual-friendly environment. Powell outlines how to make your brand's social media strategy more visually appealing. 


 Making social more visual

With so much readily available content, it's important for brands to cut through the noise and deliver content to their target audience. Considering the pace Gen Z moves through social media, Powell advises the best way to grab their attention using video. 


Grab Gen Z's attention

In the social media sphere, there isn't a one-size-fits-all approach to high-engagement content marketing. Powell reveals how 'test and learn' can be the best strategy.


Leveraging TikTok to your brand's advantage

Gen Z is deviating from filters and posed pictures and are becoming more vocal about wanting to be part of a brand's community. Powell urges brands to know who their audience is, what they care about, and where they are engaging online.