How to reach the visual generation

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How to reach the visual generation

About the speaker
  • Lenox Powell
    Lenox Powell
    Content Director at Semrush
    Lenox is the Content Director at Semrush. She‘s a seasoned content marketer and strategist with over 10 years of experience in B2B & B2C writing, editing and content leadership. When she isn‘t reading, learning or thinking about all things content, she can likely be found on a hiking trail in her home state of Colorado.

Key takeaways

There is no one-size-fits-all in Gen Z marketing. Know your audience, know where they engage online, and work from there.

"The most effective approach is to test and learn."

Gen Z needs authenticity to connect with a brand - fewer filters and more raw content.