Doug Healy is currently the Senior Director of Consumer Insights for Gatorade. In this role, he leads a team that identifies the qualitative and quantitative narratives within consumer behavior that influence the brand’s innovation strategy, trade activity, and pricing strategy.

Joining Gatorade in 2017, Doug works across the Gatorade business unit to help bring a deeper empathetic understanding of the consumer. He is also heavily involved in creating unique plans of action for the brand, playing a critical role in the development of Gatorade’s new sugarless alternative to Gatorade Thirst Quencher, Gatorade Zero.