Biggest market research trends in 2022

01 Apr 2022
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Biggest market research trends in 2022

Biggest market research trends in 2022

01 Apr 2022
About the speakers
  • Karen Lee
    Karen Lee
    Director of Shopper Insights at Canopy Growth
  • Samuel Bakouch
    Samuel Bakouch
    VP of Product Management & Global Insights Business at Momentive
  • Anastasia Pelot
    Anastasia Pelot
    Content & Marketing Manager at Ypulse
    Anastasia Pelot is a content specialist, podcast host, writer and Gen Z/Millennial expert. As YPulse’s Content & Marketing Coordinator, she analyses trends in data and creates social and video content to reach clients and help them learn how best to reach Gen Z and Millennials. She is a former third-culture kid working and living in New York. Born in Kenya, Anastasia lived in Greece, Germany, Syria, Lebanon, and Denver before moving to NYC in December 2019.
  • Katie Gross
    Katie Gross
    Chief customer officer at Suzy
    A long-time MRX veteran, Katie Gross knows the importance of bringing your consumer into every business decision. Her deep understanding of the full market research value chain stems from 18 years of international experience across every facet of the industry — working with insights agencies Mintel and Stylus to individual brands at Avilton Foods, and even within the world of programmatic survey sampling at Cint and Toluna. Now in her role as Chief Client Officer, she manages the Sales, CS, and Market Research Center of Excellence teams to provide best-in-class customer service for Suzy’s impressive roster of enterprise clients.
  • Brett Criss
    Brett Criss
    Senior Vice President at Toluna Corporate
    Criss is currently serving as SVP and team lead for Toluna’s emerging, strategic account relationships. Brett is an experienced sales leader and customer relationship manager with a demonstrated history of success in SaaS-based and traditional, consultative market research environments. Prior to his position at Toluna Corporate, Criss act was Vice President at Ipsos for almost a decade, and is skilled in Sales and Sales Management, Client Service Management, Creative Development (ASI), Concept Testing and Volumetric Forecasting (Nielsen BASES), Qualitative Research and Brand Health Tracking.

Key takeaways

AI is increasingly transforming market research by assisting specialists in making better conclusions from massive data sets.

Deliverables can be completed faster with automated market research, and the entire process can be easier to use and set up.

Consumers have grown accustomed to moving between the physical and digital worlds, and this transition is expected to be as seamless as possible for them.

Recognizing mental health issues throughout the market research process and finding the proper means to reflect on your brands and products would be a big hit in 2022 and beyond.