Biggest market research trends in 2022
Biggest market research trends in 2022
01 Apr 2022
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Description
We're looking forward to seeing what 2022 has in store. The market research trends we're seeing now have the power to shape the industry, from artificial intelligence to concentrating on consumers' mental health. Five market research and insights professionals share their predictions for how their sector will evolve in 2022 and beyond.
Table Of Contents
AI and data quality
Better data leads to better decisions. But how would you choose and process better data from a massive data pool? AI has garnered more attention in this regard. Samuel Bakouch underlines that one of the hottest topics in 2022 will be getting access to high-quality data and using AI to help with that.
Automation
Making reporting easier for clients and market researchers is terrific news for both sides. According to Brett Criss, one of the keys is automation. The focus is the ease of delivery and usage for market researchers either with AI systems or new reporting templates.
Omnichannel fulfillment
With the effects of the pandemic, omnichannel fulfilment is becoming an increasingly important solution for organisations. According to Karen Lee, the consumer experience is rapidly evolving, and the future will revolve entirely around omnichannel fulfilment methods.
Rapid segmentation
As customers' mindsets and preferences have shifted more frequently than in past years, rapid segmentation will be one of the key themes in 2022. Segmentation, according to Gross, will be a massive undertaking in the coming years.
Focusing on mental health
Gen Z wants to know if companies are aware of their problems. Even if your product has nothing to do with mental health, talking about it can help you connect with your customers. Anastasia Pelot believes that addressing mental health issues as a way of interacting with clients will become increasingly important in the coming years.
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