Future-proof market research by embracing diversity

25 Feb 2022
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Future-proof market research by embracing diversity

25 Feb 2022
About the speakers

Key takeaways

Diversity is not about working with segregated groups of people; it's about bringing people together.

Because Gen Z is more diverse than any prior generation, market research should avoid stereotypes.

To be more inclusive and representative of minorities in market research, you must "oversample".

Empathy is a crucial factor to solve diversity challenges in market research where culture and community experts are required.