Value in unifying analytics and insights

02 Feb 2022
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Value in unifying analytics and insights

Value in unifying analytics and insights

02 Feb 2022

Key takeaways

Even if they do not exist structurally, market research leaders must develop bridges between analytics and insights.

One of the keys guiding the market research insights community is pushing up to corporate portfolio-level strategy.

Artificial intelligence (AI) aids in the automation of various daily tasks but the insights community is still in the early stages.