Value in unifying analytics and insights
Value in unifying analytics and insights
02 Feb 2022
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Description
Analytics gives you a better understanding of your customers, which is one of the key elements for better insights. As an insight leader, Anna Estlund underlines there is no downside to unifying analytics and insights.
Table Of Contents
Pros and cons of unifying analytics and insights
In the industry, the best insight work comes from combining analytics and insights.
Estlund emphasises that when it comes to combining analytics and insights, she only sees advantages.
Successful unification of analytics and insights
Market research and insights are valued more in the post-pandemic period. Recently corporate-level strategies are created a new style of working in the industry.
AI's role in unifying insights and analytics
According to Estlund, although AI is beneficial in various areas and tasks, the market research business generally is still in the early stages.
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