Name: Building a coaching culture
Uploaded: 2023-03-17T13:19:33.193Z
Duration: 112.95
Description: Magdalena Mook, CEO of the International Coaching Federation, discusses how companies can build a culture of coaching. This video is part of a full interview, watch it [here](https://streamly.video/video/disruptive-hr-trends-informal-learning-managers-as-coaches-and-leaders).

Mook 3.mp4

Mook 3.vtt

English

{{00:00:08}}
I think the answer to building coaching
cultures is in numbers, it's in data.

{{00:00:13}}
Because, ICF conducts a lot of research
that shows effectiveness of coaching and

{{00:00:20}}
effectiveness of managers using coaching
skills, again in the outcomes of their

{{00:00:26}}
overarching work with their employees.

{{00:00:29}}
We know that organisations with
strong coaching cultures have their

{{00:00:34}}
workforce engaged at a much greater
level than the comparative groups.

{{00:00:42}}
And the greater engagement in fact,
translates into better financial results.

{{00:00:47}}
We also know from the studies with Human
Capital Institute that, much to many

{{00:00:55}}
accounts still, the training being offered
is a traditional classroom training.

{{00:01:01}}
While, when individuals were asked
what made the greatest difference

{{00:01:06}}
for them, it was coaching.

{{00:01:08}}
It was having a manager
that used coaching skills.

{{00:01:11}}
It was even having a coaching conversation
with their colleagues and peers.

{{00:01:15}}
So, these are documented not
only case studies, but the

{{00:01:19}}
whole big research behind it.

{{00:01:22}}
This, is powerful, powerful data about
the fact that coaching approach empowers

{{00:01:27}}
both the manager, and the person they're
working with, or the entire team.

{{00:01:32}}
So, I think that sticking to the data,
sticking to the very, very powerful

{{00:01:38}}
outcomes, is something that may
convince the people deciding about

{{00:01:43}}
what this training is to perhaps
look into it at different solutions.

I think the answer to building coaching
cultures is in numbers, it's in data.

Because, ICF conducts a lot of research
that shows effectiveness of coaching and

effectiveness of managers using coaching
skills, again in the outcomes of their

We know that organisations with
strong coaching cultures have their

workforce engaged at a much greater
level than the comparative groups.

And the greater engagement in fact,
translates into better financial results.

We also know from the studies with Human
Capital Institute that, much to many

accounts still, the training being offered
is a traditional classroom training.

While, when individuals were asked
what made the greatest difference

It was having a manager
that used coaching skills.

It was even having a coaching conversation
with their colleagues and peers.

So, these are documented not
only case studies, but the

This, is powerful, powerful data about
the fact that coaching approach empowers

both the manager, and the person they're
working with, or the entire team.

So, I think that sticking to the data,
sticking to the very, very powerful

outcomes, is something that may
convince the people deciding about

what this training is to perhaps
look into it at different solutions.

Best Practice

Magdalena Mook, CEO of the International Coaching Federation, discusses how companies can build a culture of coaching. This video is part of a full interview, watch it [here](https://streamly.video/video/disruptive-hr-trends-informal-learning-managers-as-coaches-and-leaders). 