Gerald is Bupa APAC Chief Customer and Strategy Officer with accountability for the Bupa’s Customer Transformation ambition, Corporate Strategy and new ventures in Digital Healthcare. Bupa’s purpose is to help people live longer, healthier and happier lives and making a better world. To achieve Bupa’s global ambition of becoming the world’s most customer centric healthcare organisation, Gerald is driving the APAC Customer transformative agenda in the businesses of today whilst spearheading Bupa’s future customer growth agenda in the area of Health and Happiness-as-a-Service business model. In 2021, Gerald released a thought leadership paper on the Growth of Virtual Care Models across Australia and the APAC regions. Gerald is the executive sponsor of BenefitPocket, Bupa’s platform ecosystem play in preventative health.

With more than 25 years of working experience across Oceania, Asia-PAC, USA, Europe and the Indian Ocean, Gerald has had so far, a globally rich career. Prior to joining Bupa, Gerald spent 15 years as a management consultant in Growth, Innovation and Digital Customer transformation at IBM, Deloitte and EY. Gerald was EY’s APAC Strategy Innovation Realised lead Partner and was EY Global Health Customer and Strategy Lead Partner, a core member of EY Global Health Leadership Team. As a former private equity investor for a global institutional PE firm, Gerald spent 5 years actively building and managing a portfolio of 10+ businesses including start-ups, early stage, and matured businesses in emerging and mature economies. Gerald started his career as a Corporate Intrapreneur designing and launching an internet banking growth venture for a well-established Banking Group.

Gerald is passionate about innovation that creates value for customers and preserving the health of our planet for future generations and its biodiversity.