Harnessing the power of data post-covid
16 Nov 2021

Harnessing the power of data post-covid
16 Nov 2021
About the speakers
- Susan SumidaDirector Research Operations and Programs at LinkedInSumida helps research clients execute surveys and analyze data to tease out key insights and solutions to solve business problems.
- Natasha HillierHead of Customer Insight CMB & GBM Marketing at HSBC
- Amelia EddlemanHead of Market Research and Insights for Consumer Apps at Google
Key takeaways
Focusing on the relevancy of the data, synthesis, and diversity are the key factors that data researchers should target.
Lately the problem has not been how much information we don`t have, it has been how much information we already have.
"Be a teacher not an oracle"- instead of being a bottleneck be an enabler.
Telling the truth about the data, even though it means challenging executives, is one of the most important roles.