How any generation can effectively market to Gen Z
How any generation can effectively market to Gen Z
10 Mar 2023
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Description
Content marketing is changing - and it's thanks to Gen Z. As this generation calls for authenticity from brands, marketers need to move away from the traditional style of 'aspirational' marketing to a more transparent approach. But can any age effectively market to this generation, or do brands need a Gen Z-exclusive team to deliver marketing campaigns to younger consumers in their own language? Steve Kearns, Senior Content Marketer for LinkedIn, explains how to speak to Gen Z and the value of differing perspectives when creating valuable content marketing.
Table Of Contents
Understand the nuances of a TikTok trend
TikTok is a leading platform for creating viral trends, but how can marketers of all generations understand and tackle the nuances of a TikTok trend? Kearns discusses the readily-available resources that explain and unpick viral trends.
Communicate authentically
Gone are the days of unauthentic brand personas - Gen Z want transparency. Kearns emphasises being open and honest as a brand and maintaining the 'human' in marketing.
Diverse perspectives in marketing teams
Kearns details the value of having a web of interesting perspectives in a team when creating marketing content.
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