How to ride the crest of a viral trend

Name: How to ride the crest of a viral trend
Uploaded: 2022-12-06T16:36:33.367Z

06 Dec 2022

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Gen Z Content Creation Trends

Viveka von RosenChief Visibility Officer at Vengreso

"Viveka von Rosen is Cofounder of Vengreso, the largest provider of full spectrum Modern Digital Sales transformation solutions. Known as the @LinkedInExpert, she's author of the best-selling ""LinkedIn Marketing: An Hour a Day"" AND ""101 Ways to Rock LinkedIn""

She's been named in Forbes (4 years running) as a top social media expert and is a regular contributor and has been featured in Forbes, Fast Company, BuzzFeed, Inc, CNN, Entrepreneur, Selling Power and the Social Media Examiner. Her mission is to help sales professionals and business owners master modern sales by creating more quality and qualified conversations using LinkedIn, Sales Nav and Social Video."

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Description

Gen Z plays a big part in the growing popularity of new video-based social platforms. Brands today are expected to have a social media presence and follow video trends to connect with younger audiences. But jumping on just any trend has its risks. How can brands cater to this audience while ensuring these trends fit them authentically? LinkedIn influencer Viveka von Rosen talks about her experience engaging an audience of 1 billion knowledge workers--sharing fundamental tricks and tips to help brands engage this younger audience and optimise sales.

Table Of Contents

Defining viral

Loads of views and likes don't always mean big success. See how Von Rosen defines the kind of viral content that impacts your business long-term.

Viral or damaging?

There is a fine line between going viral and creating damage to your brand. How do you which trends are worth jumping on? Rosen talks us through some of the key indicators.

Trial and error

Finding the right formula that works for your brand takes time. Rosen talks through the learning process required when engaging in new video trends.

Make your content work for you

You don't need to be connected 24/7 to join the viral trend wave. Von Rosen explains how to optimise your strategy with the right trends to stay relevant at all times.

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