How to be a better market researcher by thinking big picture
How to be a better market researcher by thinking big picture
23 Feb 2022
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Description
We tend to become quite skilled at focusing on specific aspects of our roles. So much so that we fail to grasp the broad picture and how our work contributes to our company's strategic objectives and being profitable. Anna Estlund shares her valuable experiences throughout her career and highlights the importance of understanding the big picture.
Table Of Contents
Big picture thinker
As an insight leader, one of Estlund's important professional advice is to focus not only on being a market research expert but also on deeply understanding the business drivers by connecting different functions in the company.
Better prioritise
Many things changed as a result of the pandemic's onset. Estlund talks about how people's working patterns are changing. Particularly, the significance of prioritisation has been advanced.
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