The changing face of market research
The changing face of market research
15 Dec 2021
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Description
Understanding customer needs and behaviors is essential for selling a product or service. Market researchers support brands and businesses in achieving that goal. However, the pandemic affected consumer behaviour around the world, making things more difficult for market researchers. In this unprecedented period, Amelia Strobel offers valuable insights about industry changes, future trends, and talent management based on her broad experience.
Table Of Contents
Changes in market research
The best practices in market research are being supported by not being stuck in the past and an agile manner of working to keep up with the pace in a rapidly changing environment.
Organizations' tracking of digital assets is changing, necessitating more implicit tracking in order to obtain better data from consumers.
Biggest trends
One of the most well-known themes in recent years has been longitudinal study and tracking. In addition to digitization, Strobel anticipates that this trend will continue to be popular.
Diversity, inclusion and talent management
Market research that is built on a thorough grasp of diversity and inclusion practices could address customer needs better.
Strobel discusses mutuality and implicit bias training as examples of the approaches they've been employing on Mars.
Being creative in market research
Linking your market insights to your product strategy will result in a more precise calculation of future ROIs for that project, which will help you determine the value of your market research.
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