Organisations need to adapt their methodologies in a more agile and creative direction, as the pandemic accelerated some of the industry's existing trends.

Longitudinal research continues to be one of the most prominent themes in market research.

Digital transformation is a crucial piece of market research development, continues to be one of the most important trends.

Paying attention to certain biases in the media could be a practical tool in promoting diversity in the market research industry.

Linking your market insights to your product strategy will result in a more precise evaluation of future market research ROIs.