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'No one has ever solved the problems we're solving right now'

'No one has ever solved the problems we're solving right now'

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PREVIEW
C-SuitePersonal StoryCareer Development
Jeff CoyleJeff CoyleCo-founder at MarketMuse

Jeff Coyle is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. His company is the recipient of multiple Red Herring North America awards, multiple US Search Awards Finalist, Global Search Awards Finalist, Interactive Marketing Awards shortlist, and several user-driven awards on G2, including High Performer, Momentum Leader and Best Meets Requirements. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. He earned a Bachelors in Computer Science from Georgia Institute of Technology. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He has been featured on Search Engine Journal, Marketing AI Institute, State of Digital Publishing, SimilarWeb, Chartbeat, Content Science, Forbes and more. For more information, visit www.marketmuse.com

Description

Any company with success in mind must have a considered plan to do so. The crucial role of Chief Strategy Officer helps seed these ideas and makes sure companies are capitalising on any growth opportunities. But what is it really like to be in the shoes of a CSO?

Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, talks to us about the ins and outs of being a CSO and what it takes to succeed in the role.

Table Of Contents
Describe the role of a CSO
What does a good CSO bring to a company?
What personal attributes are needed?
What do you love about your job?
Do CSOs need to be technically skilled?
What keeps you up at night?
Are there any aspects of the job that you wish you could pass on?
Does your role clash with other teams?
If you weren't a CSO, what would you be?
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