Ron Zwerin is the Executive Vice President of Marketing, Communications & Brand Strategy at the National Multiple Sclerosis Society.

His expertise is transforming organizations and businesses by building and scaling personalized experiences that connect audiences, enhance build relationships on and offline and make brands indispensable. In addition, Ron is a passionate servant leader who leads teams that develop award winning and engaging traditional and digital campaigns that boost brand awareness and positioning, thought leadership, targeted lead generation, growth and acquisition.

Prior to joining the Society, Ron was the chief marketing officer at the Financial Planning Association where he led the association’s marketing, communications and overall digital transformation and brand strategy. He also worked with the National Aeronautics and Space Administration (NASA) and built international awareness, growth and participation in NASA’s signature Earth system science program, The GLOBE Program.