Alexander Christensen

I’m the VP of Sales at Sonar, a native AI company playing in the field of Qualitative Consumer Insights. For a decade, I’ve been rolling up my sleeves, helping global American tech companies dream big and build bigger. During my time working with Quantitative Tech, I had an "aha" moment: Tech's been shaking up the quantitative world in the last 10-15 years, yet the qualitative arena? Not so much. Maybe because machines used to get all cross-eyed trying to decode textual data.

But times are changing! AI’s not just knocking at the door of qualitative research – it’s ready to kick it wide open. And guess what? I’m lacing up my boots to be at the forefront of this game-changing party.