Matt O’Toole

Formerly President & CEO of Reebok International, Recently led the sale of Reebok (Subsidiary of adidas ASD:GR) to Authentic Brands Group (ABG) for $2.5B. Over the past year led the PMI of Reebok on to the ABG platform / operating model.

A 30-year veteran of the sports apparel and equipment industry, before leading Reebok I served as president and CEO of CCM Hockey (formerly The Hockey Company, TSX: HCY).

At The Hockey Company, I built the hockey industry’s market leader through a ‘roll-up’ of several companies and a breakthrough 10-year apparel alliance with the National Hockey League. In 2004, Reebok International acquired all the shares of the The Hockey Company.

I hold an MBA from the JL Kellogg School of Management at Northwestern University and I am an avid CrossFitter, runner, and an overall fitness fanatic. In the summer of 2012, I summited Mt. Kilimanjaro with my 16 year-old son to raise money and awareness for Reebok’s Social Purpose Platform, BOKS*