Meet the expert...
Nicole Berg
Senior Director of Customer Insights at Abercrombie & Fitch

Nicole Berg is the Senior Director of Customer Insights at Abercrombie & Fitch. Her team is responsible for Customer Research and Voice of Customer functions across all brands in the A&F portfolio. Nicole joined Abercrombie & Fitch in 1999, as an Assistant Merchant in the Fragrance department. Through her experiences launching fine fragrances for the A&F and Hollister brands, she found her calling in Customer Insights. In 2002, she established a dedicated, in-house Customer Insights team which plays a crucial role in keeping cross-functional teams close to their customers.